Our story

Blufin was founded with a purpose to respond to a crucial issue in today’s sustainable finance landscape : the need of accessible tools to enable deeper understanding and active participation in the transition towards a more sustainable world.

Recognizing this essential gap, Jana Todorovic, PhD candidate in sustainable finance and former Head of ESG and Pavle Dragisic, software engineer, founded Blufin.
Their combined expertise has shaped Blufin into an innovative and tailored solution, providing an essential toolbox for investors and companies committed to advancing their sustainability journey.

With Blufin, navigating the complexities of sustainable finance becomes more intuitive, empowering our clients to make informed, impactful decisions.

Why choose us

  • Confirmed expertise in our fields
  • Tailor made solutions for your needs
  • Complete set of solutions for the best fit with your workflow

Our mission

Our mission is to empower investors and companies to navigate their sustainability journey with confidence and ease.

We provide tailored solutions that align with the latest sustainable finance standards, driving growth, creating value for stakeholders, fostering meaningful change through responsible investment and sustainable management strategies.”

With our comprehensive set of services—including consulting, integrated platforms, data services, and training—we guide and support our clients in every aspect of sustainability, helping them achieve their goals and make a positive impact on the world.

Our core values

Our core values

Research & continued evolution

We’re dedicated to active and continued learning in the ever-changing environment.

Innovation & creativity

We strive to innovate in all aspects of our work pushing boundaries of the status quo, from our culture to our solutions.

Passion & dedication

We are wholeheartedly committed to the sustainability and dedicated to our mission to help you in your transition.

Security & Trustworthiness

We prioritize your safety with consistent reliability, giving you peace of mind in everything we do.

Transparency & Integrity

We operate with honesty and clarity, building trust through our straightforward and ethical approach.

Our team

Jana Todorovic

CEO, Co-founder

Pavle Dragisic

CTO,  Co-founder

Matthieu Hobeika

ESG & Data Senior Consultant

Founded with a purpose to face crucial issues in today’s sustainable finance landscape.

Our solutions
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